Bitcellar Inc. is a free camera app company that has over 25 million downloaded users worldwide. Their camera app known as “FxCamera”(http://fxcamera.com/)is now combining photos and charity work together. By just posting a single photo taken with FxCamera through Facebook, Twitter, etc., they will donate a penny for a photo (up to a grand total of $10,000). Not only will their users be able to enjoy the new “Water for all Effect” but can also be a part of a great cause to help save millions of lives. We created their movie which can express their philosophy.