de Ai

“de Ai” is sparkling Japanese sake made by a company named Konishi Brewing, which has been making sake since 1550 in Japan.
We helped them create a whole new image of this product towards European market by making concepts, names and visual design.
Its name “de Ai” represents encounters between sake and hops, the East and the West, and man and woman.
The new label design is made based on a collaboration with a famous collage artist Lorenzo Petrantoni in Milan, Italy.