FUJISAKI Department Store “F-card”
FUJISAKI is a department store of long standing in Sendai, Japan. We have redesigned their card named “F-card” to celebrate its 200th anniversary in 2018 and the establishment of Sendai Subway Tozai-line in 2015. The concept of F-card is “encounter”. Encounter between man and woman, past and future, and customer and goods… As we hope there will always be FUJISAKI in the middle of such encounters, we made 200 patterns of new design. The contact point between two colours represents “F”.
